Here’s Pantone’s 2024 Color of the Year – And Where to Spot It in Belize

by Khaila Gentle

It boasts an all-embracing spirit that enriches mind, body, and heart, says Pantone – a velvety peach that’s as warm as it is gentle. Every year, the world’s leading color experts unveil their pick for color of the year, and today, 2023’s bright and vibrant Viva Magenta gives way to the 2024 Color of the Year: the soft and subtle Peach Fuzz (PANTONE 13-1023).


In seeking a hue that echoes our innate yearning for closeness and connection, we chose a color radiant with warmth and modern elegance. A shade that resonates with compassion, offers a tactile embrace, and effortlessly bridges the youthful with the timeless

-Leatrice Eiseman (Executive Director, Pantone Color Institute™)


In their news release, Pantone noted that the 2024 Color of the Year “brings belonging, inspires recalibration and an opportunity for nurturing, conjuring up an air of calm, offering us a space to be, feel and heal and to flourish, whether spending time with others or taking the time to enjoy a moment by ourselves.”

Where to Spot Pantone’s 2024 Color of the Year in Belize

Image via Pantone

According to the institute, the 2024 Color of the Year “captures our desire to nurture ourselves and others”. In Belize, here’s where you might get a glimpse of Peach Fuzz, complete with the warm and fuzzy feelings that come along with it.

In Subtle Sunsets

When the sun sets and paints the sky in a mosaic of hues, keep an eye out for the subtle hints of Peach Fuzz. Whether over land or over the water, in the jungle or at the cayes, spectacular sunsets await in Belize.

Similar: Where to Spot Pantone’s 2023 Color of the Year in Belize

In Tropical Cocktails and Mocktails

Photo by Chabil Mar Villas

From a sex on the beach to a peach bellini, and even a classic Belizean rum punch:  sip on the 2024 Color of the Year at your favorite beach bar or pub. No matter where you go, you’re bound to encounter cocktails – and mocktails – bursting with both color and flavor.

On Blooming Hibiscus Bushes

Photo by Kim Green (AviatrixKim)

The Caribbean is home to some of the most beautiful tropical flowers, and that includes the much-beloved hibiscus bush. Hibiscuses come in all colors, from vibrant reds to muted whites. Be on the lookout for the orange hibiscus. Then, take a closer look and you just might discover splashes of peach.

At Local Markets

Photo Credit: Andrea Murray

Offering colorful textiles, diverse fruits, and so much more, Belize’s local farmers markets and artisan pop-up shops are a treasure trove of colors. There, discover peach fuzz in the most surprising of spaces. Plus, be sure to take home some handcrafted trinkets and homemade products.

Featured Photo by Elvi’s Restaurant

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