Caribbean Lifestyle: Belize – Our 2021 Performance and Milestones

by McNab Editorial Team

The year 2021 has been one of reflection, recovery, and re-invigoration. In our recent edition of The Belize Gold Book, sure—we embraced the ethos of slow travel as a sustainable speed for exploring Belize. It isn’t only what you do while exploring our dually Caribbean and Central American country, but how you explore. The past year has fostered us with a pandemic-inspired pace when it comes to immersing ourselves in our experiences, but that’s about where it ends.

Caribbean Culture + Lifestyle has been grateful and proud to be actively a part of the industry’s recovery and as a result, broke our own records much quicker than in 2020. This year, we reached our one million reader mark on September 22nd, 2021 in comparison to December 29th, 2020 last year. We’ve seen that time in place has not diminished wanderlust, so we’re taking a moment to savor our successes and build excitement for the next with our year in review.

Caribbean Lifestyle 2021 Year in Review

In 2021, the team here at Caribbean Lifestyle: Belize broke our own personal records with significant growth of website visitors in the past 12 months. From January through September 2021, our readership reached the ONE MILLION mark of unique visitors on September 22nd, 2021.

Besides Belize’s own confirmation of near pre-pandemic visitor arrivals and the addition of inaugural flights like Alaska Air and Frontier Airlines, this is one more reassurance that wanderlust and the desire to travel to Belize remain present in those around the world. Thanks to you—our readers—who made this possible for us! Website Visitor Audience Location

December’s website demographics reflected the following:

  • The United States represented 76%
  • Canada represented 9%
  • Belize accounted for 12% of visitors and
  • Other countries combined to account for the remaining 3% which include the United Kingdom, Mexico, and Guatemala

Top 10 states visiting our site in the USA: New Jersey, Georgia, California, New York, Illinois, Arizona, Texas, Arkansas, Washington Florida top visitors. These are all important travel markets for Belize. Website Visitor Acquisition

What’s important to note is that 70% of this traffic to our site is coming directly from organic Google Search. Why is that so important? It means that very interested people are actually searching for the information on our website. Our blogs and content appear because it was relevant to someone’s search terms and is the most valuable form of traffic you can get to your website. We aren’t sending them ads or forcing non-organic content in their feeds.

Read more about Caribbean Lifestyle becoming a Google News Source here.

So what were people so interested in reading about? How did so many people find our site? The team at Caribbean Lifestyle: Belize has published more than 2,025 articles in 2021. Articles topics include:

The Belize Gold Book 2021-2022 cover

On December 2nd, Caribbean Lifestyle published the newest edition of  The Belize Gold Book.

As the newest publication from McNab Publishing Ltd., the 90-page 2021/2022 Веlіzе Gоld Вооk debuts with an online launch on Thursday, December 2, 2021, under the Caribbean Culture + Lifestyle portfolio. The Belize Gold Book publication covers a wide range of topics, including destinations, tours and experiences, hotels, food and beverage, plus more. First launched in Belize in 2020, The Belize Gold Book is a market-leading yearly travel magazine.



What’s coming up in 2022

You can expect to see more of everything from us – and if you’re an advertiser, you will see increased referrals coming from placing your ads on our website as well as the editorial content released about your business.

With trends like ambitious travel, immersive travel, and slow travel set to take center stage in 2022, we’re committed to keep putting Belize on the map.

If you have any questions or would like to work with us, please contact us at [email protected]

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