Why A Different Tourism Will Emerge from COVID-19

by Carolee Chanona
caribbean tourism

Tourism in the Caribbean and the rest of the world will be considerably different as countries begin to reopen their borders to international traffic following the forced closures occasioned by the onset of the novel coronavirus (COVID-19), says the region’s top tourism official. Neil Walters, the acting secretary general of the Caribbean Tourism Organization (CTO), predicts closer alignment of tourism and health functions as regional destinations seek to reassure potential visitors that their health, safety and well-being are being taken seriously.

Walters says not only did the pause in tourism activity hurt Caribbean economies and disrupt lives, but it also allowed Caribbean countries to retrain workers across the sector and improve the product.

“One thing that has become critical is that the tourism that emerges from this pause; it will be different from the tourism that paused in March. And, the key way it will be different is that now tourism will be living and functioning with COVID-19. That means that there will be a significant integration of tourism and health functions across the world. Not just in the Caribbean. Although, the Caribbean as arguably the most tourism-dependent region in the world, has had to do the same thing; integrate tourism functions to ensure the safety and health of visitors and locals alike.

– Neil Walters, COVID-19: The Unwanted Visitor podcast

Collaboration & Resiliency throughout the Caribbean

Although it has been economically impactful, that pause has actually given Caribbean destinations a chance to get that new process right. To work on getting it right; and to ensure that destinations reopen in a way that there’s a level of comfort on all sides. The acting secretary general also emphasises the level of collaboration among Caribbean member countries, saying he hopes this will continue.

“I’ve been very heartened by the level of collaboration that I’ve seen throughout this process. I hope that collaboration continues. That is the way this region and the brand Caribbean will become stronger. Even in the face of all the uncertainty we faced recently, that collaboration is key.  I think that once we continue that collaboration, the spirit that it has been done in so far, the [Caribbean] region which we live in will bounce back,” he says.

Read more at www.onecaribbean.org.

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