BTB Endorses 2020 “Belize Gold Book” Travel Publication

by McNab Editorial Team

In a letter to stakeholders on May 19th, 2020, the Belize Tourism Board endorsed the Belize Gold Book which has seen some changes in order to adapt to COVID-19 crisis. Introducing the Tourism Health & Safety: The Gold Standard for Belize Travel.   While Belize continues to prepare for the reopening of tourism to international visitors, it is important to safeguard the health and safety of both residents and guests. As such, the Belize Tourism Board (BTB)  has been actively working with industry partners to develop enhanced health and safety protocols for the tourism industry.

Travel experts indicate that when global travel does resume, no longer will price be a determining factor in choosing vacation destinations; instead, health and safety protocols will reign supreme. Widespread education of these new enhanced protocols is key to visitors feeling safe to travel to Belize. To this end, the BTB has partnered with McNab Publishing Ltd. (MPL) to merge Caribbean Lifestyle’s Belize Gold Book with Belize’s new Safety Standards to create the Tourism Health and Safety: The Gold Standard for Belize Travel publication.

Tourism Health and Safety: The Gold Standard for Belize Travel publication

Travelers will have access to this information online while researching their vacations as well as in country in their hotel rooms. The printed publications will have both local and international distribution outlets and will serve as an official marketing tool for the destination.

We know that the pandemic has severely impacted the industry, and advertising and marketing during this time has become difficult as hoteliers continue to feel the financial pinch of the lockdown. Through this partnership, we have been able to create a marketing recovery opportunity with McNab Publishing, which offers stakeholders advertising opportunities at significantly reduced prices to kick-start industry’s rebuilding marketing.

The BTB encourages stakeholders to visit www.mcnabvisual.com/advertise to learn more about this marketing opportunity and the available advertising packages.

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