The Central American Tourism Promotion Agency (CATA) continues to work on enhancing the resilience of regional tourism, through the implementation of innovative and adapted communication strategies in a new scenario of the tourism industry caused by COVID19.
The development is carried out within the framework of the project “Strengthening the Integration and Promotion of Central American Tourism” executed with the support of the Republic of China (Taiwan).
The intraregional market represents the second most important niche for tourism in Central American countries. In 2018, 22.8% of the tourists who traveled to the region were Central Americans. In this sense, CATA has begun the execution of a communication strategy aimed at travelers in the region; it promotes, reactivates and encourages intra-regional tourism between Belize, Guatemala, Honduras and Nicaragua. For travelers, the Central America region’s compact size means it’s a great region for exploring multiple countries in one trip. After all, overnight visitors to Belize from Latin America grew 7.3% in 2019 according to the Belize Tourism Board, accounting for Belize’s 3rd largest market.
Intraregional Travel & Central American Tourism
Indeed, Mexico is one of the world’s most visited countries. However, the wonders of Belize, Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua and Panama are only just being uncovered by the outside world.
CATA seeks to promote intraregional tourism; thereafter, Central Americans can visit and explore the wonderful tourist offers that make Central America unique. On Enjoy Central America’s social media, tourists can find complementarity, gastronomic and cultural richness, adventure and relaxation activities. That is, among many others. The strategy is being developed by the company Monte Digital Marketing -MDM-, and includes among some of the actions the promotion of the www.visitcentroamerica.com website. Plus, sharing links with information from official websites of each country and the dissemination of blogs travel. In addition to promoting co-marketing actions between regional tourism bodies.